Earlier today it was reported the Cowen & Company analyst Doug Creutz sent a note investors projecting that The Bureau: XCOM Declassified would sell less than 250,000 units by years end. Creutz is basing this analysis off of internal estimations of pre-orders since E3 in June. We have learned from our public relation sources that Take-Two Interactive has also drastically cut the marketing budget of the game as well. This cut in marketing will effect multiple aspects of the game’s overall marketing plan, including promotions, editorial reviews and more than likely advertising.
2K Marin has been developing The Bureau, originally just titled XCOM since 2010 when the franchise was brought out of retirement. The game has received big overhauls since it’s announcement and has been plagued with development changes over the years. It’s surprising to see 2K make such a drastic move so close to launch, even after the great success they had with XCOM: Enemy Unknown. It’s obvious the franchise’s following is still strong and new younger gamers have also climbed on the band-wagon.