In just one week, Gears 3 has already grossed more than any 2011 video game to date. In addition to topping this year’s sales charts, the Gears of War”franchise joins the elite ranks of only a select few game franchises to surpass one billion dollars in lifetime sales. Taking the milestone even further, Gears now stands as the first Xbox 360-exclusive franchise introduced this console generation to eclipse the billion dollar milestone.
“Gears of War was the first killer app for Xbox 360, and the series has continued to contribute directly to the overall success of the platform ever since,” said Microsoft Corporate Vice President Phil Spencer. “Gears of War 3’kicked off the biggest holiday in Xbox history with a bang last week, setting the standard for the kinds of amazing, action-packed experiences gamers should expect on Xbox 360 this year.”
